Brand film
E33lanak
From the idea to the ad.
A brand film for E33lanak, the service that turns a brief into a finished ad quickly. The film shows the journey itself — an idea becoming an ad — which is the hardest kind of film to make, because it sells a process rather than a product you can point a camera at.
How it was made
The idea is the subject
There is no product to shoot, so the process itself has to be the thing you are watching.
A fast cut
It moves quickly so the sense of speed arrives without anyone saying it.
Square for the feed
Made square from the start, to take the most room in the feed.
Voiceover
An Arabic voice carrying the story from beginning to end.
What it proves
A film selling an abstract idea is harder than one selling a product, and this one was made and delivered.